Telling your story with social media

Whether you have business or personal stories to share, the best time to reach your audience is when they are active and using the tools.  So many things are posted every hour that a post will quickly get lost in a flood of messages and be missed if people are not active for a long period of time.  Consequently, timing is an important element of social media strategy.

It used to be said that the three most important things in business are Location – Location – Location.  That is not true in the global world of social media and these days it might be said that the most important things are Timing – Timing – Timing.  Below is an interesting graphic with guidelines about when to post in various social media to get the greatest level of engagement.  The source is on the bottom of the graphic.

Share your stories when you can most effectively meet your intended audience.  Of course, these times just offer guidelines and don’t account for different time zones.  You might have to post your message to reach several time zones.  Also, it would make sense to try to asses the validity with your target audience, which might have different usage patterns than the average.

More tomorrow – probably between 1 and 4 pm AST.

 

What do you think of the times indicated?  I was surprised that Twitter traffic fades so early in the afternoon – I would have expected it to be busy late afternoon and early evening.  I seem to get lots of tweets at that time of day.

Do you have favorite times that you have found especially effective for your personal or business messages?  What tips do you have about timing of your social media postings?

10 Resources to help you tell your story

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How you choose to tell your story can be as individual and unique as you are. Here are 10 resources that might help you to write or record stories that keep people reading or listening.

1

One of my favourite sources of inspiration these days is Ted.com where there are short (average around 15-16  minutes) but powerful presentations on any topic.  There are also playlists to help you get started or choose talks around a particular theme.  Here is a good place to start for storytelling:  TED Talks Playlist – 6 talks on How to Tell A Story 

There is sure to be some inspiration in these entertaining and informative presentations

General writing tips

2

Want to write fiction? Here is step-by-step process that you could also apply in your own stories.
http://www.storyjumper.com/main/starter

3

Writing tips that are helpful whether you want to write biography or fiction.
http://goinswriter.com/writing-tips/

4

Quick tips for telling your story – public speaking or otherwise.
http://csi.gsb.stanford.edu/how-tell-your-story-impact

5

Reasons you should tell ALL your stories.
http://michaelhyatt.com/tell-your-story-the-good-and-the-bad.html

6

Resources and tips for preserving your life story.
http://www.your-life-your-story.com/whatandwhy.html

Oral history and digital storytelling

7

A not for profit organization dedicated to preserving oral histories for Americans of all backgrounds.
http://storycorps.org/about/

8

Helen Bartlett offers plenty of links to sites with digital storytelling resources.
http://electronicportfolios.com/digistory/

9

Center for Oral History and Digital StoryTelling
http://storytelling.concordia.ca/

10

For an extensive collection of literary resources, you might want to visit the Great Writers Inspire blog.

These are just a few of the wide and seemingly endless variety of inspirational sites and books.  Please share your favorites in the comments.